نوع مقاله : مقاله علمی - پژوهشی
نویسندگان
1 استادیار گروه مدیریت، دانشکدۀ علوم تربیتی و روانشناسی، دانشگاه آزاد اسلامی، واحد گرمسار(نویسندۀ مسئول)
2 کارشناسی ارشد مدیریت، دانشکدۀ مدیریت، دانشگاه آزاد اسلامی، واحد تهران غرب
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
Utilizing the methods of improvement, evaluation, prioritization and performance control, helps the organization to understand the level of achievement of goals. In this study, we have evaluated the performance of insurance companies by reviewing the literature and research history, identifying effective performance measures and then according to the expert opinions, 18 important criteria are selected. Then, using the grey scale decision making method, we prioritized the performance indicators of a company. This research is a descriptive-survey research in terms of the nature and method of the research and the indicators are ranked by fuzzy hierarchy analysis method. According to the results, the average of experts' opinions in the fuzzy Delphi method is 7 for 18 out of 23 proposed indicators which mean that 18 indicators are approved. In addition, the results show that investment risk is the most important factor in performance appraisal and must have the highest weight in the assessment. Investment risk, advertising and marketing expenses and using information technology are the most influential factor within financial, consumer affairs and internal processes and services criteria respectively, for insurance companies’ performance assessment.
کلیدواژه‌ها [English]
)